Farnsworth is a financial company. For the company identity a slightly different look, based on color accent, was created for each branch of the firm. The design was kept clean and minimal.
Throughout the materials, individual graphic elements are made to stand out. In the brochure, featured in the main image, one diagonal line is blue rather than black. This is symbolic of how the company, Farnsworth, is unique and set apart from other financial institutions.
