Rising Beyond Inc. is a sales method. It is based on the baseball concept “RBI” or “Runs Batted In.” RBI is a statistic used in baseball to credit a batter when the outcome of his or her bat results in the run being scored. Essentially, this concept sees the sales person as the batter. For the logo, we wanted to go with a design that referenced baseball without being too overt. A custom font was drawn with a faint swoosh across it, mimicking the curve and motion of a baseball bat when swung.
